The Granary District

Creating walkable, urban, human-centered neighborhoods in the Granary District.

Granary District Branding


Granary District Branding

For the collaboration on the branding of the Granary District (logo, etc.)

Members: 10
Latest Activity: Jun 4, 2013

This group ...

is a place for Granary District residents, businesses, and boosters to lend vital input as we undertake a collaborative branding effort for the District.


Christian Harrison, who you will recognize from the block party meetings, is a 20 year branding veteran. He’ll be leading the charge to create a brand system for the district, which will be used in the branding and marketing of the block party and the future representation of the District.


You know SoHo, Sugar House, and the Pearl District. Up next: the Granary District!


First step: brain storming.


Here is the Granary District narrative that we came up with after brainstorming:

The Granary District is a diverse neighborhood with diverse neighbors. It's both out of the way and in the middle of it all. 600 South sits on its north side, West Temple its east, and I-15 is to its west and south. The City's lifeblood courses around and through — binding it together and setting it apart, all the while connecting it to Downtown and the gray and green patchwork of residential and commercial neighborhoods to its west and south. 


It's a hard-working neighborhood. It grew up around the railroad — light and heavy industry, warehouses and silos — but as the railroad moved west, many of the businesses moved with it. Today, the ones that stayed are thriving and rubbing elbows with artists, restauranteurs, entrepreneurs, and pioneering young families who've flocked to fill in the spaces. Of course … the buildings worked as hard as the people, and today the neighborhood is blessed with a heritage of warehouse and industrial spaces begging to be renewed and reborn — and to be put back to work. 


The Granary District has always been a productive place, and its brightest future is as a haven for makers — people with dirty hands, big ideas, and warm hearts. 


It's gritty, diverse, and grounded.


You can find out more on the history of the narrative, here.

Discussion Forum

Ideas for Granary District Logo Branding

I think of Granaries and industrial spaces with the downtown skyline in the background.What ideas come to mind when you think of the Granary District?Continue

Tags: logo, branding

Started by James Alfandre Mar 12, 2011.

Comment Wall

Comment by Kinde Nebeker on March 14, 2011 at 3:27pm
Hi guys,
Without knowing a lot about the history of the area, I'd say that for me, the Granary District feels a bit gritty, a bit old world, a bit funky/artsy with a LOT of potential to be developed in a way that is really human-centered. The architecture—older, early 20th century industrial buildings (almost steam punk?)—is a key feature of this area of course. There are big trees here . . . that seems important. I would go for a look that really captures the world we are creating: human scale, sustainable, building on what's here (history) and moving way beyond, connected, technologically clean and smart, connecting back to nature.
With a repsectful zen bow,
Comment by Quinn McCallum-Law on March 16, 2011 at 10:51am
I like what you guys are saying. What about something along the lines of "Not your parents suburbs." Or something like that to own the grittiness/ industrial awesomeness.
Comment by James Alfandre on March 16, 2011 at 3:49pm
Great ideas, I think it's industrial and 'non your parents suburbs, too' with some hints of grain and cement silos. Keep 'em coming.
Comment by Kinde Nebeker on March 16, 2011 at 5:26pm
And trees.
Comment by Quinn McCallum-Law on March 17, 2011 at 12:49am
trees are good. i have big trees at my place in the granary :)
Comment by Christian Harrison on March 22, 2011 at 5:53pm

Hey everyone! We’ll be going through a proper brainstorming process … but these are wonderful first steps!


Comment by Ashlie Taylor on April 19, 2011 at 8:24pm
I like everything being said... great ideas! Maybe as an extension of the "Not your parents suburb" idea, something like "I live/work/play in the Granary District".... perhaps only in certain instances where folks can personalize what it is they do in the Granary District. I would love to meet to work on this!
Comment by Christian Harrison on April 23, 2011 at 1:13pm

We’ll be discussing a specific meeting time at today’s block party meeting!




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